The California Consumer Privacy Act (CCPA) is a state-wide data privacy law that regulates how businesses all over the world are allowed to handle the personal information (PI) of California residents. The effective date of the CCPA is January 1, 2020.
We adopt this notice to comply with the California Consumer Privacy Act (CCPA) and any terms defined in the CCPA have the same meaning when used in this notice.
Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a detailed disclosure about what categories of Personal Information we share with third parties or corporate affiliates for those third parties or corporate affiliates' direct marketing purposes. It will identify the categories of information shared and will include a list of the third parties and affiliates with which it was shared, along with their names and addresses.
If you are a California resident and would like a copy of the disclosure, please submit an email request to privacylens@newherotech.com. Remember to include the words “CCPA” in the subject line and your name, street address, city, state, and zip code in the body of the email.
Personal information is information that identifies, relates to, or could reasonably be linked with you or your household. For example, it could include your name, social security number, email address, records of products purchased, internet browsing history, geolocation data, fingerprints, and inferences from other personal information that could create a profile about your preferences and characteristics.
We collect the following categories of Personal Information:
P.S. Some of the categories may overlap with each other.
We may use or disclose the personal information we collect for one or more of the following purposes:
We will not use the Personal Information we collected for materially different, unrelated, or incompatible purposes without your prior permission.
We may share your Personal Information with a third party for a business purpose. When we do, we enter a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract.
We have shared the following categories of Personal Information with third parties, including our affiliates and our service providers, for a business purpose within the last twelve months:
The CCPA provides consumers who are California residents with specific rights regarding their Personal Information.
You have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:
You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
We may deny your deletion request if retaining the Personal Information is necessary for us or our service providers in the following ways:
To exercise your rights of access, data portability, and/or deletion described above, please submit a verifiable consumer request email at privacylens@newherotech.com
Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access or data portability twice a year. The verifiable consumer request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or your authorized representative. It also needs to describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
If we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you, we cannot respond to your request or provide you with Personal Information. Making a verifiable consumer request does not require you to create an account with us. We will only use Personal Information provided in a verifiable consumer request to verify your identity or authority to make the request.
We are endeavoring to answer you within 45 days of receiving a verifiable customer request. If more time is needed, we will let you know why and give you a deadline extension in writing. We'll respond you by means of letters or emails. We will only provide disclosures for the 12-month duration preceding our receipt of your verifiable letter.
If necessary, we will also clarify why we are unable to fulfill your request in the response. We will include your Personal Information in an accessible format for data portability requests, allowing you to transmit the information from one entity to another.
Unless your verifiable customer request is excessive, repetitive, or manifestly unreasonable, we will not charge a fee to process or respond to it. If we think a fee is necessary, we will explain why we made that decision and provide you with a cost estimate before we complete your submission.
Everyone qualified to exercise the CCPA privileges will be treated fairly here. Unless permitted by the CCPA, we will not:
DATE LAST MODIFIED: Apr 17, 2025